Tuesday, December 28, 2010

Four Loko: Recipe for Disaster? Or Party in a Can? YOU DECIDE!

The only people that have an excuse for not hearing about Four Loko are people over 65, the deaf, or anyone who has enough sense to stay away from pop culture.

For those people, as well as everyone else, here is a little refresher on what Four Loko is:

Four Loko is an alcoholic energy drink with the amount of caffeine equal to a Redbull and a cup of coffee, and contains 12% alcohol (in a 23.5oz can, that's about 3 beers). And unfortunately, that is about all you can find about what is actually in one of these cans of mystery, except for the usual Taurine, Guarana and Ginsing crap that is in every other energy drink. Even the Four Loko Website doesn't give any information (other than how much they care about drinking responsibly) :-/


The thing about Four Loko, is that it seemed to come out of nowhere, and invaded the college scene due to its fabulous marketing, effectiveness, price, and "awesome taste". "Going Loko" has been all the rage, even though alcohol and energy drinks have been mixed for AGES (ie: Vodka Redbull, Jager Bombs, Joose, the list goes on...). College students have been going nuts for Four Loko, bringing it to parties, or just drinking it at home, for some unknown reason.  It has been difficult to just walking to Mild Wally's for a $1 slice on a Friday night without finding the streets littered with Four Loko cans. This makes me wonder if the cans have a refund, because otherwise the local homeless people would be all over that. Four Loko is so loved, that people advertise it themselves by creating exciting music videos!

This controversial drink has made such a fuss, that along with all other premixed alcoholic and caffeinated beverages, Four Loko is being banned throughout the country, already banned in the states of Washington, Utah, Oklahoma, Michigan, and New York. Why the ban? The blame is put in the blackout effect. People drink too much of the stuff, usually the fault of the caffeine masking the effects of the alcohol, then pass out an die in the local park dumpster. Also, don't forget the effects of using both a stimulant (caffeine) and depressant (alcohol) at the same time, this makes your heart sad :( 
No Doubt the result of going Loko

So even though the drink is being banned, and all of the college kids around the globe will fall into a slump, I have no doubt that they will find a way to get their fix. Whether it is smuggling Four Loko across state lines, or brewing their own batches at home, people in the Student Ghetto will never stop GOING LOKO.

Have you ever tried or experienced Four Loko first hand, or watched the show from the sidelines? Post your encounter in the comments below!